Starting late last year, the Downtown "destination" LA Live began to host all sorts of events, including a Grand Opening celebration, a Christmas tree lighting ceremony starring Britney Spears and the Mayor, a big screen broadcast of Obama's inaguration, and the openings of specific "on campus" spots like the Conga Room and the ESPN Zone. Touting itself firmly as LA's answer to Times Square (a promo video shown to some invited bloggers last year at the Ritz Carlton sales office declared as such), the LA Live-ers asserted that the development joining Staples Center, the Nokia Theatres, Club Nokia, and the Convention Center would be both a destination and a pit stop for locals and tourists alike.

This morning's 