Results tagged “ratings”

Is Jay Leno to Blame for KNBC's Low Nighttime News Ratings?

In an expose about TV news ratings, Variety's Michael Schneider digs into the current landscape, finding some interesting results: "According to the Pew Research Center for the People and the Press, 52% of the public say they watch local TV news -- down from 64% in 1998. NBC affiliates in particular have been stung this fall; due to its low-rated 'Jay Leno Show' lead-in at 10 p.m., Los Angeles' KNBC has seen its late news drop 25% so far this fall in the adults 25-54 demo (the preferred measurement for local news)." KABC has dropped 17% for its 11 p.m. newscast, but KCBS is up 20%," perhaps in part because of parent CBS' strong primetime performance" and the duopoly with KCAL9.

TBS is seeing an increase in viewership during the 2009 MLB Divisional Series. In the first two days of the LDS, TBS is averaging a 3.1 household rating and a 15% increase in total viewers (4,525,000 vs. 3,929,000). The LDS has averaged 3,526,000 households in the first two day making it the highest two-day average for the LDS since 2005. All key demographics have seen an increase with males aged 18-34 increasing 19% from last year. Locally yesterday's Cardinals-Dodgers game got a 6.5 rating in Los Angeles, and the Red Sox-Angels game got a 8.0.

Go West, Young Man:  Conan O'Brien is Coming Back to Cali

Tonight kicks off the last week of Conan O'Brien's run as host of the New York-based "Late Night" show. O'Brien is packing up his life on the East Coast and is headed to Los Angeles, where he will take over Jay Leno's timeslot and hosting duties of the night owl stalwart "Tonight Show."

If you watched, you are one of the 33.5 million U.S. viewers that did so last night. The infomercial was simulcasted on CBS, FOX, NBC, Univision, BET, MSNBC, and TV One and drew 3 million more viewers to the tubes than on an average Wednesday night at the 8:00 p.m. hour, according to Nielsen who noted that "in comparison, the final debate between the two presidential candidates drew 56.5 million U.S. viewers on October 15. The candidates’ first debate on September 26 drew 52.4 million viewers; their second debate, on October 7, drew 63.2 million viewers."

Did you watch last night's debates? If you did, you were one of the minority. Kevin Roderick at LA Observed reports: "Nielsen says that last night's Biden-Palin debate drew a much larger television audience — 45% of households in the 55 biggest metered metro areas — than the earlier McCain-Obama debate. But the ratings in Los Angeles were dead last at 34%."

Remember when Jimmy Kimmel Live first came out and hired street teams out on Hollywood Blvd. were practically begging tourists to check out the late-night show? Those days are definitely over as the best late-night option continues to increase viewership. The NY Post's TV blog reports that Kimmel had its "best numbers in total viewers (1.9 million) and adults 18-49 (week of May 19) in nearly seven months, topped by the May 20 show, featuring "DWTS" champ Kristi Yamaguchi (2.4 million viewers)."

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