Results tagged “kogibbq”

Terry Wunder of The Wunder Blog sent us this video story of 6 Angelenos and 6 LA Food Trucks. They chat with the truck operators and talk shop, and, of course, eat. Featured in the video are a mix of the "old guard" and newbies in the mobile food world: Barbie's Q, Lomo Arigato, The Flying Pig Truck, Coolhaus, Little Spoon Desserts, and KogiBBQ.

Like sunny skies and Ugg boots, the current trend of gourmet food trucks remains in perpetual motion here in Los Angeles. Just a couple of weeks ago the Grilled Cheese Truck got people salivating with their cheesy "Pre-Melt" event held at the Farmer's Kitchen adjoining the Hollywood Farmers' Market in preparation for their roll out, and this week has seen the official on-four-wheels debut of both Downtown Dog (hot dogs) and the Flying Pig Truck ("Asian Fusion with French Technique").

VendrTV digs into mobile meme, Kogi BBQ. If you're the one person who hasn't yet had it, you can host Daniel Delaney devour some Korean vs Mexican fusion. And why not try Chinese tacos?

"This has officially gotten out of control," tweeted Angeline Vuong, a Citysearch community manager, in reference to LAist's growing list of designer food trucks that Twitter. That list, which was updated yesterday, includes 23 trucks plus six more, like the grilled cheese truck, that are coming to Los Angeles streets soon (add in this fact: a 2006 estimate has the number of taco trucks at nearly 4,000).

Not even 24 hours after a post on LAist about Baja Fresh's suspiciously sounding Kogi BBQ-like menu spread through Twitter, the Orange County based company has changed their word usage and released the following statement by Chuck Rink, president of Fresh Enterprises, which owns Baja Fresh:

In what appears to be inspiration from the street (or a complete rip off) Baja Fresh is bringing new Kogi Korean BBQ menu items to its new concept test location in Irvine. Not only can you get alcohol and cilantro lime rice at the fast casual restaurant, you can get Korean BBQ inspired tacos and burritos that just happened to be partially named Kogi like the famous Kogi BBQ.

It's safe to say that Kogi BBQ has started a trend: fusion, Twitter and deliberate locations. Don Chow Tacos, obviously inspired by Kogi, has been around for about two months and last night they were found at the Downtown Art Walk.

Kogi BBQ is making a special New York City appearance today in Midtown, drawing hundreds of curious about our city's food truck sensation. It seems, not even New Yorkers are used to this kind of attraction. "Wow, that's some crazy line! I think it will be easier to just hope on a plane to LA!" said one commenter on Gothamist. The blog Midtown Lunch live blogged the one hour appearance, watching 200 people get a kimchi quesadilla along with a chocolate mousse with peanut butter center from Kogi's host, The Dessert Truck. Of note was that Lee Anne Wong from season one of Top Chef was cooking. "She is now the executive chef of east coast operations of Kogi BBQ and will be in charge of the first Kogi BBQ truck in New York," the blog announced.

Will Kogi BBQ start getting more notoriety because of these awesome rants instead of their food? The last time, it was an e-mail from Kogi's PR person to a food blogger where she explained she did not like being treated like a "vending machine" for press inquiries. Now, their resident blogger going after the so called "hypestar" in a long post. Here's an excerpt where the term is defined: "What is a hypester? (Not to be confused with a hipster - which is a very strangeLy fancifuL and occasionaLLy deLightfuL creature!) A hypester is a snarky littLe Negative Ned/Nancy who uses aLL avenues of the internet — be it a comment board, bLog, Twitter, Facebook, etc.- to try and start sh*t cuz it’s entertaining. These emotionaL/psychic vampires utiLize or create hype to provoke a reaction out of an internet personaLity, start a fLame war or some weird littLe feud over a triviaL opinion, an emaiL taken out of context or a quirk that they’ve re-cropped w/ their literary, gossip-driven Photoshop to be a personaL offense. The KEY CLUE IS HYPE. For they aLmost never use soLid evidence or reaLity as a means to sway one’s opinion."

Current TV's InfoMania's Ben Hoffman, the show's Tech Report guru, takes us behind the scenes at the Twittering and tastebud phenom KogiBBQ. Josh Heller, the Online Comedy Producer at Current TV, notes that Hoffman's "candor bites through the hype, and may or may not start a race war," in this segment from last week's show. Besides the high-tech hijinks of mobile food purveyance, the report delves into the tangled world of ethnic fusion foods, and the anatomical challenges of interracial dating. It's a lot to chew on, but if you don't mind laughing with your mouth full, check out this clip.

Parked in front of MySpace headquarters yesterday, Kogi BBQ was cited by police for not having the correct permits allowing them to operate in Beverly Hills. "You know how new we are," owner Mark Manguera told the Daily Dish. "We didn't know that we needed 50 million more permits here than anywhere else." Kogi will file for the needed permits and be back on the Beverly Hills streets as soon as possible. "You know, Obama is in Beverly Hills today, so there's a huge police presence," he added.

If Kogi BBQ wasn't popular enough with hundreds of people lining up where Twitter tells them to go, now the only Pulitzer Prize winning food critic and journalist has penned his thoughts on the Korean taco truck that LAist covered last month. "The frequent tweets make you feel connected to Kogi, as if you were friends with the owners instead of just another hungry mouth, even if your only contact with them has been a quick fist bump when you picked up your tacos," Jonathan Gold explains. Last night, it was reported that Kogi BBQ was once again so crowded, some gave the extremely long line one look and found a sit down restaurant nearby instead.

When LAist first got word of the Kogi BBQ Korean BBQ-styled tacos served up on their truck, mouths were watering. Not only is their fare fantastic, but they are savvy enough to use social media tools like Twitter to keep followers up to speed on where they'll be parking on any given night. To document their pursuit of the "elusive Kogi BBQ" truck, these food fans put together a video they call "Chasing the Dragon." How do you say "Bon Appetit" in Korean?

      

Late last night in Westwood, among the dense maze of housing east of UCLA's campus, was a line, at least an hour's wait for some, of some 500 people waiting to grab some Korean inspired tacos and burritos and maybe the day's special--Kimchi Fried Rice Cake with Egg-Shiso. Meet Kogi BBQ. It's Korean food with the edge of a street taco on a catering truck mixed with the savvyness of Web 2.0 (follow them on Twitter to know their location).