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Offering low-cost clothing to slim-hipped wastrels isn't easy, and Swedish clothing chain H&M strives to stay on the cutting-edge of cutting costs. Competing in a cutthroat global marketplace, the company has found that budgetary consciousness doesn't only apply to the factory floor, it can extend to the highest reaches of the corporate machine thanks to the advances of the computer age. To that end H&M is the first major retailer to deploy the PR-Bot......

Lines stretched around the block. Helicopters buzzed overhead. It was madness today at the grand opening of the Pasadena H&M, the first H&M retail outlet in Southern California. Tucked between the Tiffany and Apple stores on Colorado Boulevard, the warehouse-like space showcases on two floors H&M's womenswear line. Sorry gents, ladies only. You'll have to wait until the Oct. 26 opening of the Beverly Center H&M. Half an hour before the official noon opening......