Results tagged “albertsons”

An article in today's Telegraph.co.uk touts the recent adoption of Twitter by British-based Tesco's Fresh & Easy grocery stores. Although the article focuses on the rarity of a Brit business using what's more popular with American businesses, F&E's web-watchers Fresh & Easy Buzz point out that the Tweets are coming from California, not England:

Fresh & Easy's presence on Twitter.com isn't being maintained by a Tesco Fresh & Easy company employee based out of its Southern California headquarters or by a Tesco PLC employee in the UK. Rather, the Fresh & Easy Neighborhood Market Twitter site is maintained on a regular basis by SallieB, who is a social marketing expert with Tesco Fresh & Easy Neighborhood Market's public relation's firm, ABCO International.

Though perhaps not gripping correspondence, Twitter does help to establish loyalty by giving customers an active way of communicating with the company's management. [...]

Continue reading "Does Your Favorite Grocery Store Use Twitter? Should They?"

Yesterday Health Magazine (via iVillage/MSNBC) released their list of the nation's top ten healthiest grocery chains. The list was compiled based on the findings of six experts selected by the publication in comparing the top 35 grocery retailers, and revealed that your neighborhood big name big box can actually be good for you. Criteria for ranking included "the freshness of produce and taste of prepared foods to the healthiness of packaged goods and availability of supplemental nutritional information."