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February 24, 2008

BCAM's Art Makes the Brits Say LA's Legit

Chris Haslam of the London Sunday Times visits the new BCAM despite LA being a cesspit of absurdity and a total wasteland and determines we're ok in his book after all

Since the recent opening of LACMA's Broad Contemporary (BCAM) a flurry of international eyes have been on Los Angeles, and an ensuing flurry of words have issued forth in review. It seems irresistible to review the Broad without also reviewing the city that houses it, which was precisely the tact taken by Chris Haslam in London's Sunday Times today.

It takes Haslam seven paragraphs into his article to even mention the precise reason he is considering the art of LA. In those seven paragraphs he mentions chick flicks, hybrid cars, ambulance chasers, Universal Studios, Main Street, gangs, the Huntington Library, rats, Valencia, Disney Hall, Our Lady of the Angels Cathedral ("Taj Mahoney"), Staples Center, Grand Avenue, and, of course, Dorothy Parker's witticism that Los Angeles is just suburbs in search of a center.

Sigh. We're devoid of culture, we're diseased (an extended metaphor about heart sickness and pill dependency, natch), and we need to be saved. Yadda, yadda, yadda. Yawn.

So before you count how many paragraphs it takes me to get to my point, I offer you this, from Haslam:

The shallowest city on earth has been pimping its artistic attractions for years, but since that was like Burger King announcing it sold salads, nobody paid much attention. After all, this is the city where cultural tourism means finding Britney’s house on a map of the homes of the stars.

So when LA announced the gala opening of the Broad Contemporary Arts Museum (BCAM) on an old car park, my expectations were matched only by my enthusiasm. Or, as the locals say, I was, like, whatever, dude.

Frequent use of "like, whatever, dude," having lost its lustre probably when the Olsen twins had "you got it, dude" on a tape loop in the Full House days aside, Haslam actually likes the BCAM. In fact, I might even so boldly suggest he hearts it, and that gets his heart to thinking Los Angeles might have a heart after all.

Koons work at BCAM makes LA redeemable in the eyes of the world, apparentlyKoons (pictured), Hirst, Warhol, Rothko, Rauschenberg, Baldessari, Basquiat. Haslam concedes "this is a world-beating collection." He's so moved, in fact, that suddenly the distance between Malibu and San Marino isn't so unmanageable, since he touts a visit to the Getty Villa and the Chinese Gardens at the Huntington without a mention of the horrific tangle of freeways one might have to navigate in order to cross the wasteland of our city to see both. He's even urging the Sunday Times readers to consider the Museum of Latin American Art, for goodness' sake! Doesn't he realize it's all the way down in....Long Beach?!

But what Mr. Haslam seems to be neglecting is the fact that no one of late has probably asserted that people come to our fair city for its art, despite the fact that a great deal of art and architecture lives and thrives here. Nor does he seem to know much about the not-so-distant history of Los Angeles, where art and its often tagalong companion of bohemian culture was our calling card. Perhaps he should consider the rich artistic legacy of North East Los Angeles, in areas like Garvanza, where the Arts & Crafts movement began and resided at the start of the 20th century. How about the California Art Club and the plein air painters who immortalized our rugged landscapes in oils and watercolors? Or, in light of the celluloid superficiality Haslam refers to, he should consider the simple fact that this city was built on what was once a revolutionary art form: Moving pictures. While granted the film industry teeters between ugly commercialism (its worst) and cinematic art (its best), it is still an art form, and our very own. It might not be something visitors can easily point to on a map, but it is quintessentially Angeleno.

Suddenly, 178 pieces of contemporary art assembled into one collection make Los Angeles an art-centric and redeemable town to visit. Come to Los Angeles, and see Britney Spears' house, Haslam proclaims. (He even lists her Beverly Hills address, no less.)

And then, the benediction: "But, above all, you should come for the art."

Thank you, sir, we're truly blessed.

Photo of the BCAM exterior by pink_fish13 via Flickr, and of Koons' work inside the museum by Lush.i.ous via the LAist Featured Photos Pool on Flickr

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Comments (5) [rss]

Saying L.A. is the shallowest city on earth is like saying London has the worst cuisine. It only shows the ignorance of the commenter.

 

I agree, db, that was the moment that just really stuck it to me with this review.

 

Call it British humor: poking fun at (mis)perceptions of L.A. as "the city where cultural tourism means finding Britney’s house," more than criticizing L.A. for its lack of culture.

Weird humor maybe, but not demeaning. And certainly not the way the NYT can be, and whose snobbery Haslam also pokes fun at, with his "The New York Times has conceded that LA is 'the centre of visual art making' in America, which must have really hurt."

Call it visitor's shortsightedness, too: like many "tourists," Haslam is not quite able to grasp our sprawling city, and the many ex-centric venues that shape L.A.'s art scene -- whether it's museums, art galleries, the club, film and stage scene, and much more.

L.A. culture is not just about the new BCAM, or the Taj Mahoney or Nokia Center Haslam mentions in his article. Yet if BCAM, with all its PR fanfare, gets outsiders to finally pay attention to L.A.'s status as a cultural capital, so much the better. Maybe it's time someone cranks up a *real* tourist guide to L.A. -- away from the over-beaten Universal Studios, Hollywood Walk of Fame and star maps path.

 

So Haslam feels we have no culture, no history. Yea, like whatever dude. Like anywhere else, you have to actually look for it.

 

Well, atleast give Haslam credit for not mentioning how LA has smog and breast implants. But with the Norton Simon, Hammer, Getty, Moca, Lacma, LA's art schools and artists, shouldn't an art writer from London know that LA has been an artistic hub for decades now? I think most people in the know get it, but there are still a few that are pretty sheltered about what's going on in the art world. To them, art is only NYC and London. But someone truly passionate about art knows about the great art scene in Los Angeles.

It's not as annoying as GQ's food section which is shocked that LA FINALLY has good restaurants!

 
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